High-level Problem – Entice Freeware users to pay for our software
- Restricted to 5 database connections
- No Helpdesk support
- Re-install every 12 months
- Commercial features disabled
- Do Freeware users love it so much that are willing to pay for it?
- If it costs money, will they abandon and find another product?
How can we target Freeware users with a new offering and not cannibalize our Base sales?