Provide evidence to guide product decision-making
-> Full-featured commercial offering, no “nominal ware”
Research finding highlights:
- No user consensus on pain points with limited Freeware
- Freeware and Base edition users are similar
- Rate it highly useful and usable
- Use other database tools alongside our software
- Have concerns about software stability and performance
- Price is a big concern
- Sales team:
- concerns about selling “nominal ware” and Base edition
- concerns about difference from commercial offerings
- other unmet user needs