Monetize Freeware: UX Research Impact

Provide evidence to guide product decision-making

-> Full-featured commercial offering, no “nominal ware”

Research finding highlights:

  • No user consensus on pain points with limited Freeware
  • Freeware and Base edition users are similar
    • Rate it highly useful and usable
    • Use other database tools alongside our software
    • Have concerns about software stability and performance
    • Price is a big concern
  • Sales team:
    • concerns about selling “nominal ware” and Base edition
    • concerns about difference from commercial offerings
    • other unmet user needs