Monetize Freeware: Research Prioritization

Question: What’s most important to learn?

Attitudes toward Freeware: usability rating, why users love it, pain points

Assumptions about Freeware user demographics: age, company size, role, etc.

Assumptions about Sales Team pushback

Analytics – Freeware downloads and website usage


  • Length of Freeware usage
  • How they acquire Freeware
  • Sentiments about paying for our software
  • Pricing model