Question: What’s most important to learn?
Attitudes toward Freeware: usability rating, why users love it, pain points
Assumptions about Freeware user demographics: age, company size, role, etc.
Assumptions about Sales Team pushback
Analytics – Freeware downloads and website usage
- Length of Freeware usage
- How they acquire Freeware
- Sentiments about paying for our software
- Pricing model