Assumption: Sales Team is opposed to “nominal wear”
- What’s your understanding of our Freeware user community?
- Do you have experiences with organizations that chose Base edition over Freeware?
- Have you heard of the new idea to offer a nominal edition?
Identify team members
Conduct 30-minute interviews
- Lots of assumptions around Freeware users
- Who will sell the “nominal ware”?
- Some concerns about detracting from Base sales
- How will “nominal ware” be unique?
- Regularly consult product-feature matrix
- Users have other unmet needs
- Directly learn about Freeware users
- Need a business plan for marketing and sale
- Investigate user pain points